The CRM for small real estate teams
that calls leads, not just tracks them.
Pipeline, built-in dialer, email campaigns, and SMS automation in one platform. Replace Follow Up Boss + Mailchimp + Kixie — and respond to every lead in under 2 minutes.
No credit card required. Early real estate teams get optional founder-led onboarding and a direct feedback loop.
Tailored for your workflow
Tower comes pre-configured with the fields and automations real estate professionals need from day one.
Never miss a closing
Automated workflows track key milestone dates — offers, inspections, and closings — and trigger timely reminders for you and your clients.
- Automatic closing date reminders
- Task checklists for each transaction stage
- Dashboard view of active deals by stage
Manage buyers and sellers in one pipeline
See every showing, offer, and conversation in one place. Know exactly where each client stands — from first inquiry to keys in hand.
- Separate buyer and seller pipelines
- Showing history and offer tracking
- Linked contacts for co-buyers and referrals
Turn your sphere into a referral engine
Stay top-of-mind with past clients through automated check-ins and market updates. Your next deal is often one conversation away.
- Automated anniversary and birthday touches
- Market update email campaigns
- Referral source tracking on every contact
Respond in 2 minutes — not 40
Leads contacted within 5 minutes are 100x more likely to qualify. The average agent takes 40+ minutes. Tower closes that gap automatically: new lead arrives, instant SMS fires, call task queues, one click to dial.
- Instant SMS fires the moment a lead comes in
- One-click calling directly from the contact record
- Calls recorded, transcribed, and summarized by AI
- Voicemail drop on no-answer — agent moves to the next call
- Full lead context on screen before you dial
One platform. Replace three tools.
Small real estate teams running the standard stack pay $400–500/month for tools that don't fully sync. Tower does all of it natively.
Not too small. Not enterprise. Just right.
Solo-agent CRMs don't have team features. Enterprise platforms like kvCORE and BoomTown are priced for 20-agent brokerages. Tower is built for the team in between — shared pipeline visibility, per-agent accountability, database campaigns, and a dialer every agent actually uses.
- Shared lead pool with per-agent routing rules
- Team pipeline view — see every agent's deals at a glance
- Email and SMS campaigns to your full database
- Per-agent call logging and performance tracking
Common questions
Do I need Follow Up Boss if I use Tower?
No. Tower replaces Follow Up Boss for most small teams — it handles lead routing, pipeline tracking, and team visibility natively. FUB is the better choice if you're running 10+ agents with complex routing rules and need deep integrations with specific lead sources not covered by Zapier.
Does Tower have a built-in dialer or do I need to integrate one?
Tower has a built-in power dialer — no separate Kixie, Aircall, or PhoneBurner subscription needed. Calls are one-click from any contact record, recorded and transcribed automatically, and the summary is written back to the contact timeline. Nothing to sync.
Can I run email campaigns from Tower, or do I need Mailchimp?
Tower has a full email campaign builder — segmentation, drip sequences, broadcast sends, and open/click tracking. You don't need Mailchimp. Campaigns pull directly from your contact database, so your list is always current without importing/exporting.
How does Tower handle lead routing for a team?
Leads from any source (Zillow, web forms, Facebook Lead Ads) route to agents based on rules you configure — round robin, geographic territory, lead source, or manual assignment. Each agent sees their own queue; the broker sees the full team view.
Is Tower free?
Yes, Tower is free during beta. Early real estate teams get founder-led onboarding and a direct feedback loop. Pricing will be introduced after beta — teams that join now lock in early-adopter rates.