CRM has been
broken for decades.
We're fixing it.
For twenty years, businesses have faced a false choice: powerful CRMs that take months to configure, or simple ones that fall apart the moment your business grows. Either way, the team ends up back in spreadsheets.
We rejected that choice. And we built something new.
Your CRM should adapt to you.
Not the other way
around.
Every business has a unique way of selling. A generic CRM forces you to bend your process to fit its data model — creating workarounds, custom spreadsheets, and frustrated teams. Tower starts with a flexible foundation: custom fields, custom objects, and configurable pipelines that match how you actually operate.
Industry-specific intelligence
should be one click
away.
An insurance broker and a SaaS startup have fundamentally different workflows, data models, and compliance requirements. We built the world's first push-button opinionated modes: switch Tower into Insurance Mode and get effective dates, policy tracking, COI generation, and commission reporting — instantly. No configuration projects. No consulting firms. One click.
Marketing automation belongs
inside the CRM.
Always.
The artificial separation between CRM and marketing automation has cost businesses millions in duplicate tools, broken integrations, and data silos. Tower includes email campaigns, automation workflows, and trigger-based sequences as first-class features — not add-ons, not a separate product, not an API integration with another vendor.
Time to value is measured
in minutes, not months.
A Salesforce deployment takes an average of 6 months and costs tens of thousands of dollars in consulting fees — before anyone has sent a single email. We believe that is unacceptable. Tower is designed for Day-1 value: import your contacts, set up your pipeline, and start tracking deals the same afternoon you sign up.
Power and simplicity
are not a trade-off.
The CRM industry has convinced you that complexity is the price of capability. We disagree. Advanced reporting, automation builders, and flexible data models can be designed with clean interfaces that anyone can use — without an admin certification or a YouTube tutorial series. Good design is the answer, not fewer features.
AI should accelerate the operator,
not replace the
process.
AI in CRM is not a chatbot bolted onto a sidebar. It is the ability to draft emails from deal context, generate reports from natural language, build automation workflows by describing an intent, and surface the right information at the right moment. Tower is building AI that makes RevOps operators faster — not one that replaces the judgment that makes them valuable.
This is Tower CRM.
Built by a RevOps operator who has implemented CRM systems at hundreds of companies — and got tired of recommending tools that made everyone's life harder.
We're in beta. We're building in public. And we'd love for you to be part of it.