I've spent years as a Revenue Operations consultant implementing CRM systems for B2B companies. In that time, I've worked with Salesforce, HubSpot, Nutshell, Zoho, and a dozen other platforms — for startups, mid-market companies, and enterprises across industries.

And I kept running into the same problems.

I kept thinking: CRM has been broken for decades. Businesses are forced to choose between bloated enterprise tools or simple trackers that fall apart as they grow. There's almost nothing in the middle.

Here’s the thing nobody tells you about CRMs: the more powerful they are, the harder they are to actually use. Salesforce is incredibly flexible — but you need a certified admin and a consulting firm just to get it set up. HubSpot is friendlier, but it grows into a bloated, expensive suite that does a lot of things and none of them particularly well for your specific business.

The CRM complexity gap — Tower CRM fills the space between too-simple and too-complex tools
Most CRMs are either too basic to grow with or too complex to adopt. Tower fills the gap.

I watched sales teams avoid their CRM because it was too slow to navigate. I watched managers pull data from spreadsheets because the CRM reports were too rigid to customize. And worst of all, I watched companies pay small fortunes for implementation projects that failed.

$50k+ Average Enterprise Setup
9 Months Time to Deployment

That’s not a technology problem. It’s a design problem. And I decided to fix it.

What I Wanted to Build

01

Start in minutes, not months.

Traditional CRM deployments take months and cost tens of thousands in consulting fees. I've personally run six-figure Salesforce implementations that took nine months and still left the sales team using spreadsheets. That's not a success — that's a failure disguised as a project.

Tower is built for Day‑1 value. Import your contacts, configure your pipeline, and start tracking deals the same afternoon you sign up. No professional services contract required.

02

Adapt to your process.

Every business has a unique way of selling. Generic CRMs force you into their data model, making you spend months bending your process to fit the tool. Tower's data model adapts to your processes with custom fields, custom objects, and industry-specific modes configured in minutes.

03

Marketing inside.

The separation between CRM and marketing automation is one of the most expensive mistakes in enterprise software. Tower includes email campaigns, automation workflows, and pipeline triggers as first-class citizens — not expensive add-ons. Your data stays clean and your team uses both.

04

Industry-specific default.

A real estate agency and an insurance brokerage have fundamentally different workflows. Tower ships with dedicated insurance mode — with effective dates, policy tracking, and commission reporting — because I've watched brokers struggle with generic CRMs for years. More vertical modes are coming.

What Tower Looks Like Today

Tower CRM is in beta today. It has pipelines, contacts, companies, deals, task management, custom fields, automation workflows, email marketing, and reporting. It runs fast, costs a fraction of the enterprise alternatives, and takes an afternoon to set up rather than a quarter.

We’re building the CRM I wished I could deploy for my clients. Tower is free during beta, and we plan to keep things honest as we grow — no bait-and-switch to expensive tiers once you’re locked in.

Who Tower Is For

Tower is built for founders, small sales teams, and RevOps operators who need a real CRM without the friction. If you’ve ever wanted enterprise-grade functionality without the enterprise-grade implementation project, Tower is for you.

We’re free during beta. Give it a try — and if you have feedback, I read every email personally.

Tower is currently in free beta. No credit card required — just sign up and start selling.

— Michael